The client requested a design exploration for 2 of its brands: Kenworth & Peterbilt.
I decided to have a little fun and do a copy exploration as well.
The client bought it.
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I decided to have a little fun and do a copy exploration as well.
The client bought it.
Agency: FCB Chicago
Executive Creative Director: Tim Hogan
Senior Art Director: Adriel Echeverría
Junior Copywriter: Iuliana Vilcan